Steve de Luca's Business Growth Bus

Global Beverage Development Bus

LIBERTYVILLE, IL, February 10, 2014 – Beachhead Investments, Inc – We Do Wellness’ global expansion sister company – was gratified to be acknowledged by Phusion’s new corporate identity as a “Global Innovative Alcohol Company” today. “Now in 15 countries, Phusion can certainly call itself “global” in reach. We are fortunate to have been able to deliver on our promise to Phusion’s Owners. Certainly, 15 countries in less than three years is an achievement since our from-scratch start in mid-2011″ – said Steve de Luca, President of We Do Wellness and Beachhead Investments, Inc.

“We are now fully launched in two-thirds of Canada, multiple countries in Latin America and the Caribbean. Four Loko has a huge following, and we thank Phusion’s Management and business teams for helping us get there, in spite of significant slowdown in Phusion’s domestic business. The brand’s aspirational pull as an imported brand is likely to continue its ramp-up” – concluded de Luca.

About We Do Wellness

We Do Wellness has existed in various forms and go-to-market models since 1985. Since that time, the company has served a number of different stakeholders and clients in many different health and wellness industries. From its beginnings in global Fortune 500 consumer packaged goods (CPG) client-side marketing, the firm expanded into global Fortune 1000 CPG marketing consulting, helping such clients as Pepsico, Herbalife and Smucker’s through its legacy company – 5C Enterprises, LLC. Later, the firm expanded into healthy B2B brand verticals, including infection control and institutional hand care.

About Beachhead Investments, Inc.

Beachhead Investments is focused on global business development for health and wellness companies. As We Do Wellness’ sister company, it is the global access enabler for health and wellness businesses, with a narrower focus on alcoholic beverage brands consumed in moderation for optimal health effects.

We Do Wellness Extends Contract With Beverage Client To Execution Phase

LIBERTYVILLE, IL: February 8, 2012 -With a “client nod” today, We Do Wellness was asked to execute the global business development program that it developed for Phusion Projects. This milestone followed successful completion of We Do Wellness’ opportunity assessment and strategic country selection for Phusion’s flagship Four Loko. “We are even more excited that six months ago to be working with Phusion’s team over the next interim period”. Our Beachhead Investments team did a great job in already getting Phusion “on the global map”, with some initial sales and significant progress toward our launch in Canada. We expect some exiting announcements soon” – de Luca added.

About We Do Wellness

We Do Wellness has existed in various forms and go-to-market models since 1985. Since that time, the company has served a number of different stakeholders and clients in many different health and wellness industries. From its beginnings in global Fortune 500 consumer packaged goods (CPG) client-side marketing, the firm expanded into global Fortune 1000 CPG marketing consulting, helping such clients as Pepsico, Herbalife and Smucker’s through its legacy company – 5C Enterprises, LLC. Later, the firm expanded into healthy B2B brand verticals, including infection control and institutional hand care.

About Beachhead Investments, Inc.

Beachhead Investments is focused on global business development for health and wellness companies. As We Do Wellness’ sister company, it is the global access enabler for health and wellness businesses, with a narrower focus on alcoholic beverage brands consumed in moderation for optimal health effects.

 

We Do Wellness Signs Business Development Contract To Take Client’s Beverage Global

LIBERTYVILLE, IL: July 5, 2011 – Today, We Do Wellness is pleased to announce the signing of an initial six-month business development contract with a branded Consumer Packaged Goods Company, Phusion Projects, LLC based in Chicago. The contract calls for We Do Wellness’s sister company, Beachhead Investments Inc., to assess the global expansion opportunities for Phusion Projects’ key flagship brand, Four Loko. The opportunity assessment is expected to identify the best opportunities for extending Four Loko’s significant brand equity in the US to other countries.

“We are pleased to have been selected by Phusion’s Owners and Management Team for this exciting start-up project” – said Steve de Luca, President of Beachhead Investments, Inc. “Our significant expertise in building both the sales, and brand equity, of domestic US brands across the world positions us perfectly for success. We are sure that Four Loko’s opportunities are significant, and look forward to the support and collaboration from the Management Team and functional business leads as we get into this” – he added.

“We are likely to focus on the most obvious markets, such as Canada, at least in the initial stages” – continued de Luca. “but that won’t stop us from looking at opportunistic business from other countries. We anticipate some of that based on our initial due diligence on the declared consumer interest from the rest of the world. The key will be to build a profitable expansion”.

About We Do Wellness

We Do Wellness has existed in various forms and go-to-market models since 1985. Since that time, the company has served a number of different stakeholders and clients in many different health and wellness industries. From its beginnings in global Fortune 500 consumer packaged goods (CPG) client-side marketing, the firm expanded into global Fortune 1000 CPG marketing consulting, helping such clients as Pepsico, Herbalife and Smucker’s through its legacy company – 5C Enterprises, LLC. Later, the firm expanded into healthy B2B brand verticals, including infection control and institutional hand care.

About Beachhead Investments, Inc.

Beachhead Investments, formed in January, 2010 is focused on global business development for health and wellness companies. As We Do Wellness’ sister company, Beachhead is the global access enabler for health and wellness businesses, but with a narrower focus on alcoholic beverage brands consumed in moderation for optimal health effects.

About Phusion Projects, LLC

Phusion Projects was founded in 2005 by three Ohio State University graduates. Its flagship brand Four Loko became the #2 flavored malt beverage brand in US convenience stores. Phusion has nearly 100 employees, with the brand told in nearly all States through a network of over 600 beer wholesalers.

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